Updated: Aug 25, 2020
For some artists and designers, 4th Quarter business can suck. Yes. I used the word suck.
During slow periods (and that could be any time of the year), it's always good to have a back-up plan. Or back up sales. In this world of electronic media, there are still some people who prefer to send holiday greetings through the mail. Not email, physical mail. Driven around by those little red, white and blue trucks. Imagine that!
If you're an artist or designer and have access to low-cost printing, you can turn your 4th quarter ghost town into a bustling little metropolis by offering custom greeting cards, gift tags and other specialty packaging items.
If you're not an artist or crafter, seriously not into DIY and seriously short on time, I will assume you buy greeting cards and gift tags for many celebratory reasons; birthdays...Valentine's Day... various invites. Guess what? Corporate chains don't need more of your hard-earned dollars nor do they appreciate it as much as a creative who runs a small business.